![]() ![]() See if anyone wanted them and kind of test them out and grow the social media platform organically. Rather than trying to offer so many and being everywhere and everything it was like OK, let’s hone in and focus on five styles and make them amazing. The kind of formula we created that was successful was honing in on very few skus, very few really impactful, incredible designs. So to see all that hard work paying o is so incredible and I’m so thankful for the customers and everyone following along. It’s very truly incredible, when I started the brand it was all for love and design and being really motivated and focused. Lana: Well, I have to say it was all a surprise, having the attraction and the success that has come so fast for us has been a blessing. GRAZIA: As a young designer, it’s sometimes overwhelming in this industry right? How does it feel not only to achieve a major cut-through but also covetable cult status? In Hong Kong for the retailer’s trend summit, GRAZIA chats exclusively to the spirited designer about the cultivation of cult, season-less wearability and how a simple subway ride in Brooklyn can turn into Bella Hadid’s next wardrobe staple. It was a long-time in the making, but in 2018, “it just made sense”. For Johnson, that moment came last year with Orseund Iris’ arrival on Net-a-Porter. It’s what every designer dreams of, a kind of jackpot moment for any up-and-coming clothier to truly bestow their brand to the world. To reach the pot of gold at the end of the sartorial rainbow is to sell your wares on luxury e-tailer, Net-a-Porter. In her own words, now is “the time for the young designers and the less-is-more,” a time to slow down and savour beautifully considered and crafted fashion that speaks to its customer. Moved by a season-less aesthetic and vintage timelessness, her approach to design a streamlined sensibility that moves slowly. The founder of Orseund Iris – pronounced OAR – sünd EYE – riss – her label fast became the go-to garb for every pretty young thing, this kind of déshabillé dressing having such mass appeal it created a kind of fashionable genre unto itself: It-Girl dressing.īut Hadids and Jenners aside, Johnson is driven by something much greater. ![]() And for a generation who now predicates their wardrobe on these very women, to hold such names in your fashionable court is to have the winning hand.Ģ6-year-old, New York-born designer Lana Johnson has that hand. Emily Ratajkowski in just about everything. Bella Hadid in the Cropped Off-The-Shoulder Sweater. ![]() Kourtney Kardashian in the Workwear Jumpsuit. What followed was a succession of sartorial hits worn by an It-Girl elite money couldn’t buy (well it could, but it would be very, very expensive). Worn over big white tees and oversized shirts, it became a star both in fashion and celebrity circles, with almost every It-Girl pedalling its scant under-wiring. Cinched at the waist with inverted cups and structured boning, it was cut from a thick ribbed-knit in butter cream and ballet pink a modern, Uptown take on the very old-fashioned practise of corsetry. I hope this has been helpful, please let me know in case you have other dupes in mind.Net-a-Porter designer Orseund Iris burst onto the scene with a ribbed corset that left not much to the imagination. There you have it, my most favorite dupes for the Orseund Iris Night Out Blouse. If you prefer to keep the front side a little bit more covered then I think this would be a great dupe for you. I was really, really, considering to get this one because of the back detail- but I ended up skipping on this one because the front part is a bit plain. Nasty Gal’s Be Right Back Tie Blouse (EUR 20.80), Link Shipping was incredible, it arrived super fast.ĥ. It’s not the closest to what the original top looks like, but I do like how it’s a little bit different. I purchased it right away and I have no regrets buying it. This was the very first top I found when I was looking for the Orseund Iris Night Out blouse dupe. I think it’s worth the try given the price. Can’t speak about the quality but it does look super similar. This is another pretty close one but unfortunately, they ship within the US only. Amazon’s Lantern Sleeve Mock Retro (USD 18.99), Link (NEW) Natsy Gal’s Satin My Car Open Back Blouse (GBP 17.50 / USD 24.80), Linkģ. A post shared by L I O N E S S on at 7:01pm PDTĢ.
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